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Distribution management refers to the process of overseeing the movement of goods from supplier or manufacturer to point of sale.

Managing your distribution process begins well before you choose your selling options and, in most cases, should start before you even make your product. To properly manage your distribution, it’s important to know why you’re using those methods so you can bring your sales partners into the loop regarding your marketing strategies and set benchmarks to measure the effectiveness of your efforts.

Research

The first step in managing your distribution process is to determine the best places and methods for selling your product in terms of generating sales. This requires customer surveys, reviewing your brand management goals and evaluating your competition. A distribution method that might generate large sales, such as at big-box retailers, might damage your brand if you are an upscale product. If your customers are younger, selling online will be critical. Channels with low costs of sales might produce high profit margins but low volumes and total profits.

Modules

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